Instagram boasts over 400 million users globally, the latest statistic as of September 2015. #OMG
Instagram has clearly caught the hearts of many. There are many who love to post their shenanigans from day to day living (holidays, work, weekend activities, food, pets, family, funny memes) – we have all heard the hashtags #selfie, #womancrushwednesday or #mancrushmonday, #couplegoals, #fitnessinspo through to #nofilter, #throwbackthursday, #instadaily and #catsofinstagram. There’s #love in the air – this is apparently one of the top trending hashtags!
Let’s face it. We’re growing up in the age of technology and for any business (not just recruitment agencies) to thrive, it’s so important to become excellent marketers. And if you don’t? Well, be prepared to fall below the rest.
Did you know 90% of Instagram’s users are under the age of 35 years old? As the youngest of the Millennial Generation come of age (myself included), it is pretty obvious what a powerful and important population this is for businesses. Millennials are one of the most studied generations ever, with brands desperate to understand lives shaped by the internet and to determine the role they can play within them.
In general, what we’re seeing from many organisations is much less in the way of dismissive “social media is trivial” stuff and a more positive view of whether it’s relevant for professional businesses. This is good news for both us and them!
Instagram has an advantage against all the other social media networks. We all know that images are the most popular type of content, so how do you go about embracing that on a platform which is all about posting imagery?
Choose an account name easily tied to your business
Profile photo; simple is best – I would recommend using your brands logo
Include the link to your website
A short but sweet captivating information section
Start with a clear goal
Create your brand look & feel:
Regularly be #onpoint by using your branding colours
Amazing offices? Showcase them on Instagram. @Google are a prime example of this
Do your team raise money for charity through team bake offs, muddy runs or marathons? Post it
Incentives (lunch clubs, international trips, team building days) – let the world know what it’s like to work in your business
Cultivate a following:
Play an active role with your community
Use relevant hashtags
Engage by following others and liking their posts
Follow your followers
Inspire your audience:
Find a balance of fun and “work” photos
Capture things that are interesting to the brand and to the core target customer
Train your eye to focus on what makes a great, provocative, engaging image
There are individuals who have built careers off Instagram. And highly successful entrepreneurs who have embraced this excellent app. Here are a few examples of our favourite accounts.
Michele Stuart follows/likes Nicole Williams, Go Pro and David Beckham:
Lauren Jenkins follows/likes Fanny Lyckman (it’s swedish ), Jay Alvarrez and Time Out London:
Charlotte Pope follows/likes Adam Levine, Luamky and Jamie Oliver:
Hopefully I’ve given you an easy guide of how to get your recruitment agency on this mobile platform. I’m an active user of Instagram, both personally and professionally, and I can’t recommend it highly enough.
You can find our company page by searching Ivory Jacobs or @rec2rec. Please do feel free to follow us and we will certainly follow you back. #FollowForFollow?